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MARKETING RESEARCHES OF NURSING MEDICAL SERVICES

DOI: https://doi.org/10.29296/25879979-2019-01-13
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Issue: 
1
Year: 
2019

M.V. Blokhina, MD(1); D.Sh. Ismagilova(2) 1-Kazan State Medical University, 49, Butlerov St., Kazan 420012, Russian Federation 2-“Kazan Clinic” Medical and Diagnostic Center, 10, Lushnikov St., Kazan 420034, Russian Federation

The organization of paid medical services provided by nurses in the OOO “Kazan Clinic” Medical and Diagnostic Center was analyzed in this investigation; the time course of changes in the volume of consumption of these services was assessed, and patient satisfaction with the quality and organization of nursing care was studied.
Keywords: 
marketing
marketing researches
nursing medical services

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